Spicy News ChillX.com core focus is to provide our community a place to interact with like minded people and provide functionality that’s relevant to the target audience.

It’s about providing features that member’s request. Before we went about integrating Daylife we studied our members habits, based on this we worked closely with Daylife to provide News relevant to our members’ taste. If someone just wants to read news there are leading portals that provide this so what's different…. Our differentiating factor was to build a theme around providing content that is appealing to our target audience. In India most people love to know about certain key topics such as the gossip of their favorite bollywood star, Cricket, about stocks, etc. We made these topics accessible in an easy to use manner.

The problem is that contextually related information even within a single website is spread across the entire site. To find the related information requires a significant amount of searching and digging. In order to resolve this we designed our news section based on predictive modeling of context and the member’s interest at a given point in time.

To see an example of who are the most popular role models in India you could visit ChillX Spice Pages

To see an example of the most interesting News articles about a specific topic such as Bollywood you could visit the following link ChillX Bollywood News
and click on the Bollywood News tab on this page, this provides the most interesting news articles instead of every article.

Our members gave feedback through out the development cycle thus enabling us to display specific popular news that was of interest, rather than have general categories like most News portals.

Relevant aggregation was key to our Spicy News section and Daylife provided us the ability to do this.

In summary the Application provides:

1) Topic to Topic related navigation. Barack Obama Versus George W. Bush OR What is Prime Minister Manmohan Singh Doing in India

2) Contextual (to India) search based on a dynamic, hottest, popular topics that's relevant to a specific demographic (India).

3) Pre-Populated search page with dynamic contextually related topics

4) Adapting the Information model based on member’s interest. This focuses both on topics and articles, here the display priority and grouping by context is continuously adjusted based on interest.

5) News Ticker: Automatically rotates most attractive news items (blue area at top of pages) - ChillX Spice Pages